Posts Tagged ‘pr’
I gave an introductory talk on Gentoo at a local BarCamp called MinneBar a couple of months back, and the videos were just posted online. The sound isn’t perfect but it’s perfectly understandable. Oddly, this is the first time I’ve ever given a formal talk on Gentoo in nearly 10 years of working on it.
The slides are pretty tough to read from the video, so I also uploaded them to Slideshare. I updated and heavily customized the same “Intro to Gentoo” slide deck that’s been floating around for years. It still could stand to lose a whole lot more text, and hopefully I can optimize it further if I give it again.
I just published an article over at LWN called “The state of Gentoo.” In it, I talk about Gentoo’s progress over the past few years as well as its current problems, how they’re affecting Gentoo’s user and developer communities, and how to begin fixing them.
I’ve gotten a lot of positive feedback from our developers on the article so I’m confident that it’s generally a fair representation of where things stand today. However, Alex Legler (a3li) kindly told me our security team does much more behind the scenes to report vulnerabilities and get updated packages stabilized, even if we don’t see the results in the form of GLSAs.
The latest drama sweeping across the open-source world is Canonical’s decision to redirect affiliate profits from music bought in the Banshee music player from 100% GNOME to a 25%/75% split (with Canonical receiving the majority). Nearly everyone has come out against this, but I disagree with parts of their argument. Also, everything I’ve seen has involved verbal wrist-slapping instead of concrete action, so I’m going to propose some possibilities.
“Open source” doesn’t mean “open source until someone makes a change you don’t like.” The whole premise of open source is that anyone can make any changes they want, they have the freedom to fork, and nothing restricts their actions besides copyright. Do we have a right to be angry at people who take advantage of the freedoms we’ve offered them? I don’t think so, but I see where people could disagree.
But what options does that leave anyone who wants to change the situation? Here’s a couple:
- Banshee has a trademark; enforce it. Make Ubuntu change the name of its music player to something else. This would involve talking to lawyers and definitely takes this confrontation to the next level. If Banshee doesn’t already have legal contacts, its developers might contact the GNOME Foundation and work through them, or get in touch with SFLC or another legal team of their choice. If you want your code used in Ubuntu, maybe the name change is enough. But you’ll obviously lose the name recognition.
- Banshee developers could treat Ubuntu as an unsupported configuration and refuse to work with affected users. For this to have any chance of working well for Banshee, it must require its developers to consistently place the blame on Canonical every time problems get reported, to preserve Banshee’s reputation. However, if you don’t support Ubuntu or its users, remember that most bugs aren’t specific to Ubuntu so you’re also hurting yourself. Furthermore, this could provoke Canonical to drop Banshee altogether and switch to a different player. I’d expect Canonical’s decisions to be based on a combination of usability, access to upstream support, and revenue, so its choices will likely try to find a balance of those factors.
- Banshee developers could use rational approaches to convince Canonical its existing terms are inconsistent with the broader software world. OpenSUSE community manager Jos Poortvliet made a great point: ”Even Apple doesn’t take more than a 30% cut from people who ship applications through their App Store.” However, this is the next level beyond that; Apple’s recent move to take a 30% cut of subscriptions, books, etc sold via App Store applications is far more equivalent. And this move, even by Apple, is seen as largely negative, but they’re staying the course much like Canonical. If I were Canonical, I’d ask myself how much my users love me compared to how much Apple users love Apple, and adjust my portion of the Banshee revenue accordingly.
I favor the third approach, but you should always keep in mind the best alternative to negotiation, so everyone on both sides of the conflict knows what will happen if negotiation fails.
“The Hype Cycle describes the way that new technologies and projects are perceived over time, if they do a good job of handling themselves, going from a technology trigger, inflated expectations, disillusionment, enlightenment, before arriving at “the plateau of productivity” – a state where there is no more hype and the new technology is simply a normal part of our lives.”
The perception over the past few years that Gentoo is dying is in reality Gentoo’s arrival at the plateau of productivity. Hype has gone away and remaining is a distribution with a true niche that fits into the broader Linux ecosystem.
The main Gentoo website has looked pretty similar since it was created in 2001. None of the from-scratch redesigns have come to fruition, so I’m curious whether this is something people even want. Is the existing site good enough? What do you think of it?
I wrote an article discussing Gentoo’s new release and new council for this week’s LWN.net. If you’ve read my earlier blog posts and other posts on Planet Gentoo regarding 2008.0, there won’t be a whole lot of new information. It’s designed as analysis of recent Gentoo events for people who don’t already follow Gentoo development.
If you aren’t already subscribed to LWN.net, get on it. It’s my #1 source for Linux- and open-source-related news, and it saves me huge amounts of time that I would otherwise spend in cesspools like Slashdot. =)
Here’s links to a few places that posted announcements for 2008.0. Go there and get involved by voting and commenting!
- DistroWatch (original announcement)
- Linux Format
- Clubic (Warning: French. English translation)
- Linux Magazine (UK)
- InternetNews.com — The only one to do any real reporting & interviewing
- Open Source Pixels
- LinuxNews.pl (English translation)
- Programas Livres (Warning: Portuguese. English translation)
- Linux Journal
- Linux1.no (English translation)
- PettiNix (Warning: Italian. English translation)
- Linux.org.ru (English translation)
- DistroWatch Weekly
There’s also a ton of talk about Gentoo 2008.0 happening on Twitter, which I’m following through the Summize search engine with a search for gentoo. I’m also following blogs talking about Gentoo, and I have a news search for Gentoo that I expect to pick up more later once more journalists pick up the news.
Update 1: Added Phoronix, thanks to Denis Dupeyron (Calchan).
Update 2: Added OSNews
Update 3: Added OStatic, Heise, Linux Format, Clubic, FOSSWire, DesktopLinux.com, Linux Magazine (UK)
Update 4: Added InternetNews.com
Update 5: Added Open Source Pixels, Techgage
Update 6: Added LinuxNews.pl, Programas Livres
Update 7: Added Linux Journal, Linux1.no, PettiNix, Linux.org.ru
Update 8: Added ZDNet.co.uk, DistroWatch Weekly
Gentoo made an excellent showing, coming in 4th after Ubuntu, Debian and Fedora. This is particularly neat because LCA attendees fit Gentoo’s target audience really well: developers and power users.
Thanks to Daniel Black for the link to that graph.
This won’t be a long post, because I’m tired. Sorry for the dearth of posts on here, but I’ve been busy writing other things—see below.
For anyone who hasn’t heard, I took over as lead of Gentoo’s public relations efforts a little over two weeks ago. Three days earlier, I wrote an LWN article concluding that Gentoo isn’t falling apart, but it’s totally failing to communicate. After writing that article, I realized that somebody had to step up to deal with this problem—who better than me?
My focus right now is showing people that Gentoo development is just as alive as it’s ever been. I’m doing this by opening windows into development through more frequent news postings, with links to discussion forums to respond to the posts. Doing this, combined with writing to people (“You will”) rather than about them (saying “Users will…”), will help build better relationships with our users.
Another part of improving the perception of a lively, active community is updating the look of our website. The old website redesign never made it to fruition, so a few of us have begun taking a look at how far it got, what happened, and what to do now. At a minimum, I’d like to make some slight changes to give our site a face lift. The design hasn’t changed for 6 years now, and it shows.
One major, easily fixable problem with our website is that there’s no obvious place to go for users who want to contribute. There should be a big “Get involved!” or “Help Gentoo!” link right up at the top of the page, next to “Get Gentoo!” All this requires is a little webpage that describes all the ways people can help. In fact, the whole website isn’t task-oriented enough. This needs to change.
In the future, I’m going to begin improving the “press” aspect of PR, based on my notes from an excellent talk by Josh Berkus at OSCON 2006 on public relations for OSS projects. The main ideas here are providing a press kit for reporters with all the basic info they want, building relationships with local reporters by using local Gentoo contacts, putting together some case studies of people and businesses using Gentoo in interesting ways, and improving our process for creating and posting news and press releases.
Finally, any Gentoo users can help improve Gentoo by simply advocating it to Linux users you know, giving demos and talks at Linux user group meetings or conferences, promoting it in articles, or writing in your blog about something Gentoo does really well.